Alex Odell

Client

Network Solutions  


Role

Art Director


Date

2018

Network Solutions — Black Friday / Cyber Monday Campaign


From concept through production and final integration, we orchestrated a full multi-platform takeover for Network Solutions' Black Friday and Cyber Monday sale. The campaign was anchored by a bold, animated creative theme — energetic enough to cut through the noise of the season and capture the attention of both prospects and existing customers across every touchpoint.


The execution spanned responsive hero animations, PPC and display advertising, social media ads, and email outreach — a cohesive, high-energy presence built to drive urgency and conversion at scale.


The campaign didn't just perform — it delivered. Exceeding goals by 20%, the results were a direct reflection of the creative conviction behind every execution decision.