Alex Odell

Client

Web.com


Role

Art Director, Visual Designer


Date

2017

Web.com for Enterprise — Centermark BI Tool, Homepage Redesign


Leading the creative team, we reimagined the homepage for Web.com for Enterprise's Centermark BI platform — moving beyond a functional interface to tell a more compelling story about what the software actually does for the people who use it. The redesign introduced a revitalized navigation experience, client testimonials, refined product photography, and real-world examples of client success, working together to communicate value at every scroll.


The goal was clarity with conviction: give prospective clients an immediate, intuitive understanding of the platform's benefits — and give them a reason to believe it.