Client
Crane Safety
Project
Corporate Branding
Role
Art Director
Date
2018
Crane Safety — Brand Identity & Marketing System
Crane Safety is a full-service safety company defined by a sharp eye for technology, professionalism, and people. When they came to me, they needed more than a refresh — they needed a brand built from the ground up.
The engagement began with a complete logo redesign: new typography, a refined color palette, and a mark with the authority and clarity the company had earned. From that foundation, we developed a full portfolio of marketing and sales materials, each element reinforcing the next — ultimately extending into vehicle wraps across a fleet of 800 service vans, turning every road in their market into brand real estate.
Together, the logo, collateral, website, and storefront created a cohesive brand system that didn't just look the part — it gave Crane Safety the identity infrastructure to grow with confidence.
