Client
Prudential Financial
Role
Art Director
Audience
Consumer
Date
2024
Prudential FlexGuard Income IVA — Customer-Facing Promotional Video
A customer-facing promotional video crafted to bring the story and functionality of FlexGuard Income IVA to life. Blending animation and live-action footage, the piece translates a nuanced product into something immediately compelling and easy to understand — meeting customers where they are and setting the stage for a meaningful conversation with their Financial Advisor
Creative Director: Carl Sastram
Copywriter: Meghan Davey
Animator: Jason Fitzgerald