Client
Prudential Financial
Role
Art Director
Audience
Consumer
Date
2023
Prudential — Times Square Billboard, Life Insurance Awareness Month 2023
A statement moment brought to life in just three days. For Life Insurance Awareness Month 2023, we activated the iconic billboard at the top of 2 Times Square — running from Labor Day through Prudential's Curtain Up event. Fast-turned and high-impact, the campaign proved that meaningful work and an ambitious timeline are far from mutually exclusive.
Creative Director: Carl Sastram, Michael Di Iorio
Copywriter: Katherine Fuller
Animator: Jason Fitzgerald