Client
Rough Design Co.
Role
Graphic Designer
Date
2016
Rough Design Co. — Lookbook & Apparel Design
Founded in 2011 by artist and designer Kevin Murray, Rough Design Co. operates out of the historic TenMarc building in Jersey City, NJ — a fitting home for a studio that defies easy categorization. From custom furniture and home goods to apparel, restaurant and storefront build-outs, trade show displays, and jewelry, RDCO brings the same hands-on craftsmanship and creative conviction to every medium it touches.
This project brought that breadth into focus through a clean, carefully considered lookbook showcasing some of Kevin's finest work, with photography by Greg Pallante. Alongside the lookbook, we vectorized and hand-lettered Kevin's striking wolf illustration — translating his original drawing into a refined graphic ready for production, then brought it to life as a printed tee released through Rough Design Co.'s Etsy store.
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