Alex Odell

Client

Reddit


Role

Graphic Designer


Date

2015

A rare opportunity to work at the intersection of internet culture and print craft. In collaboration with Reddit, the task was to establish the typographic system — paragraph and character styles — and manage the copy flow for the Best of Ask Me Anything coffee table book. Spanning 387 pages and featuring some of the most recognizable voices of our time — Barack Obama, Elon Musk, Bill Gates, and RZA among them — the book demanded a typographic framework that could handle the breadth and personality of the content while maintaining the cohesion and readability a volume of this scale requires.