Alex Odell

Client

Network Solutions


Role

Art Director, Visual Designer


Date

2019

Network Solutions — SSL Product Page Redesign


A ground-up redesign of the SSL product pages — rethinking not just the look and feel, but the entire customer decision-making journey. At the heart of the experience is a custom-built filtering tool that guides customers through the selection process, helping them quickly identify the package best suited to their needs. From there, the path forward is intuitive: add to cart directly, or explore a dedicated product page for deeper detail — reducing friction at every step of the funnel.


Every element was designed mobile-first in Figma across four responsive breakpoints, ensuring the experience performs with the same clarity and ease regardless of how a customer arrives.