Client
Prudential Financial
Role
Art Director
Audience
Financial Professionals
Date
2024
Prudential ActiveIncome CDA — Insurance Overlay Education Campaign
In advance of Prudential's ActiveIncome CDA launch, I set out to open the conversation around Insurance Overlays and the emerging technology behind them — delivering a seamless, accessible experience tailored specifically for Financial Advisors. These materials were designed to educate and engage at every touchpoint: before, during, and after conferences and advisor meetings.
The centerpiece of the campaign is an immersive Ceros experience featuring a video conversation with InvestmentNews exploring the new platform, alongside dedicated sections articulating key benefits and curated editorial content — creating a resource that informs as much as it inspires.
Creative Director: Carl Sastram
Copywriter: Meghan Davey
