Client
Prudential Financial
Role
Art Director
Audience
Consumer/Internal
Date
2021
Prudential — Holiday Card, Animated Video & Interactive Landing Page
After another challenging year, we wanted to close it with something that felt genuinely human. The result was a short animated video — simple in form, but carefully crafted to carry real warmth and resonance. Distributed via email and across Prudential's social media channels, the campaign reached multiple audiences through three distinct, purposefully tailored messages, ensuring the sentiment landed with intention no matter who was receiving it.
The video was housed within an immersive interactive landing page built in Ceros, elevating what could have been a standard holiday send into a cohesive, branded experience worth lingering in.
Copywriter: Heidi Udell
Animator: Alicia Millane
