Client
Prudential Financial
Role
Art Director, Production
Audience
Financial Professionals
Date
2020
The FlexGuard Challenge is an interactive educational tool purpose-built to help financial professionals fully understand — and confidently sell — the FlexGuard Indexed Variable Annuity. Designed in Illustrator and executed in Ceros Studio, the experience goes beyond product explanation, using historic market performance data to illustrate how FlexGuard strategies stack up against the alternatives, making the case for integration into a client's portfolio through evidence rather than persuasion alone.
The result is a living, breathing resource. The experience is continuously maintained and updated with current rates, ensuring advisors always have the most relevant information at their fingertips — reinforcing it as a tool they return to, not just reference once.
The numbers reflect that trust. As of September 2021, the FlexGuard Challenge had attracted 3,274 unique visitors and 19,116 total page views, while generating over 9,350 unique leads. Engagement ran deep as well, with strong click-through rates to the FlexGuard Rate Sheet and over 400 userscontinuing through to the FlexGuard Modeling Tool — a clear signal that the experience wasn't just driving awareness, but driving action.
Copywriter: Susanne Bassmann