Project Name
Life Insurance Awareness
Month 2023, Prudential
Role
Art Director, Designer
Date
2023
Life Insurance Awareness Month 2023 campaign. The goal of this campaign is to increase awareness and drive consumer consideration of Prudential life insurance solutions to help reach the business goal of increasing the financial security of all Americans (particularly underserved markets) and close the $12T life insurance gap (52 million U.S. households). Additionally we strive to educate consumers on the importance and benefits of life insurance through the LIAM campaign and ultimately encourage them to contact a financial professional to purchase a life insurance policy.
This year’s campaign featured a mobile-responsive digital experience, social media campaign, event integrations and web elements implemented across Prudential platforms.
Creative Director: Michael Di Iorio, Carl Sastram
Copywriter: Katherine Fuller
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