Alex Odell

Client

Rough Company


Project

Lookbook

Logo

Shirt


Role

Graphic Design


Date

2016

Based out of the historic TenMarc building in Jersey City, NJ, Rough Design Co. was started in 2011 by artist and designer Kevin Murray. RDCO runs the gamut of products ranging from custom furniture, home goods, apparel, restaurant/store front build outs, product/trade show displays, and jewelry.


Here we have a simple yet functional lookbook showcasing some Kevin’s best work. Photography provided by Greg Pallante. Additionally I vectorized and applied typography to this lovely wolf drawing and got them printed onto t-shirts for release on Rough Design Co.'s Etsy store.