Project Name
FlexGuard Challenge
Prudential
Role
Art Director
Visual Designer
Date
2020
The FlexGuard Challenge is an interactive educational tool that helps financial professionals understand the FlexGuard Indexed Variable Annuity (IVA). This digital tool highlights the benefits of integrating FlexGuard into a client’s portfolio by illustrating FlexGuard strategy performance versus other strategies. This is accomplished through a comprehensive section that highlights historic market performance versus FlexGuard strategies.Interactive microsite intended to educate Financial Professionals on the benefits of FlexGuard Variable Indexed Annuities. The experience was designed in Illustrator and executed in Ceros Studio.
The experience has been extremely well received and it has become a valuable tool
for advisors. The experience is constantly maintained and updated with current rates. As of September 2021, the FlexGuard Challenge has received 3,274 unique visitors and 19,116 total page views and has resulted in over 9,350 unique leads. We have also seen a high click-through to the FlexGuard Rate Sheet. The experience has also seen over 400 users click through to the FlexGuard Modeling Tool.
Copywriter: Susanne Bassmann
