Project Name
IFA 2019
Trade Show Experience
Role
Art Direction
Graphic Design
Event Strategy
Date
2019
For the 4th year in a row I acted as strategic and creative lead for Web.com's presence at the International Franchise Association Convention in Las Vegas, NV.
After several company rebranding efforts, this was the first year utilizing our new brand guidelines, which were heavily influenced by my 2018 IFA trade show booth concept and design elements.
This year's booth was product-focused and inviting. The setup was ideal for a constant flow of foot traffic, product demos, and one-on-one meetings with existing clients and prospective customers.
The experience was bookended with sleek pre-and-post-engagement landing pages, emails, and a robust social media campaign featuring speaker spotlights, seminars and product features.
