Alex Odell

Client

Crane Safety


Project

Branding

Vehicle Wrap

Marketing Materials

Website Design


Role

Art Direction

Graphic Design


Date

2018

Crane Safety is a full-service safety company with a keen eye for technology, people, and professionalism.


This project was a ground-up branding effort beginning with their logo and ending with vehicle wraps for their company fleet boasting 800 service vans. 


The logo was redesigned with new type treatment and color palate. From there, I designed a full portfolio of marketing/sales materials. Together these elements served as the bedrock for Crane Safety's brand, website and storefront.